RESIST CONFORMITY, LIVE FREE

Afeald creates high quality, affordable mens jewellery that turns heads and broadens horizons. All of our pieces aim to challenge and encourage a freedom of thought, where paradigms are broken and limitations don’t exist. Led by a curiosity and a love of different lifestyles and cultures, we are inspired by the only habitable planet in our solar system and the unique people who reside here. Resist conformity, live free is our mantra, empowering the modern day explorer, whether you’re going off-grid, chasing waves, exploring distant peaks, or simply connecting with like-minded souls, our pieces are crafted to accompany you on every journey and to withstand the test of time.

DESIGNED TO ROAM, FORGED TO LAST

Our jewellery is designed to embrace the journeys to come. Made from 316 Stainless Steel known for its durability, corrosion resistance, and hypoallergenic properties, all of our pieces are completely water-proof, will never fade or tarnish and are forged to last. This is why we cover all of our products with a Lifetime Guarantee. If our jewellery shows any signs of tarnish, breaks or snaps by accident, we will replace it free of charge.

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OUR VALUES

CONSCIOUS CRAFTMANSHIP (SUSTAINABILITY)

We believe in creating timeless jewellery with minimal environmental impact. Every Afeald piece is crafted with durability and longevity in mind, using responsibly sourced materials that honour the planet we explore. Sustainability isn't a trend—it's a responsibility woven into every step of our journey.

FREEDOM OF EXPRESSION (INDIVIDUALITY)

Our jewellery is designed to reflect the spirit of those who defy norms and carve their own path. We champion individuality by creating bold, meaningful pieces that inspire confidence and self-expression, empowering you to be unapologetically you, wherever life takes you.

PURPOSEFUL DESIGN (AESTHETIC)

Rooted in global inspiration and guided by intention, our aesthetic blends rugged elegance with refined simplicity. Each piece is made to resonate deeply, visually striking yet versatile, designed not just to be worn, but to tell your story.

OUR PLANET

Sustainability is not a fashion statement - it’s our mission.

Using stainless steel as the core material for all of our products has huge beneficiaries for our planet. Due to its durability and resistance to tarnishing or corrosion it has a long life span, reducing the need for replacements. Stainless steel is also 100% recyclable without losing any of its quality, reducing the demand for newly mined raw materials.

We prioritise ethical sourcing, eco-friendly practices, and sustainable materials in every piece we craft.

Our mission is to leave a positive impact on the world, ensuring that each journey we take is one we can continue to make for generations to come.

OUR PACKAGING JOURNEY

Our flyer and product cards are printed on Responsibly sourced Tintoretto Gesso paper and are fully recyclable and biodegradable at end of life.

Produced using pulp sourced from suppliers committed to responsible forestry and sustainable resource management practices. Chlorine-free bleaching. Manufactured using Elemental Chlorine Free (ECF) pulp, without the use of elemental chlorine gas during bleaching.

Our boxes are FSC® Certified and are 88.11 % recyclable. At end-of-life the Grey Cardboard packaging is fully recyclable, the black foam should be disposed of in general waste. 

Our pouches are made from tarnish free organic cotton, with a cotton drawstring closure. At end-of-life they are 100% Recyclable.